荣宝斋工笔花卉

难以维持

鸦片战争后，松竹斋难以维持。店主聘请广交京师名士的庄虎臣为经理，1894年，将店名改为荣宝斋，取“以文会友，荣名为宝”之意，并请当时著名的大书法家陆润庠（清同治状元）题写了“荣宝斋”的大字匾额。

公私合营

1950年公私合营，“荣宝斋新记”诞生。新中国五十年来，北京荣宝斋得到政府和社会各界的广泛支持，创造并积累了难以计数的精神和物质财富。尤其是近三十年来，国家以经济建设为中心推进了各项改革和对外开放，在这期间，北京荣宝斋在发展传统业务基础上，拓宽了经营领域和业务渠道，在山东、浙江、四川、辽宁、山西、陕西、湖北、吉林等地设立了经销处，加强了国内的商业和文化活动。

荣宝斋的发展走过曲折的道路，直至20世纪70年代，尤其是党的十一届三中全会以来，荣宝斋又逢发展传统文化的春天，逐步明确了坚持“以传统业务为核心，开拓传统文化的多元业务，稳步扩大经营规模”的企业战略。近二十年来，荣宝斋的传统主营业务在发展，经济效益在持续增长，先后在外阜开设了多家分店或经销处，并相继成立了荣宝艺术品拍卖有限责任公司以及其他所属公司。在此期间，荣宝斋拓宽了经营领域和业务渠道，增进了国内和国际间的文化交流和业务往来。

几经变迁

几十年来，随着国家改治、经济形势的变化，荣宝斋几经变迁，随着国家的命运经历了兴发昌盛，也遭遇了困难厄运。但无论在什么样艰苦的环境下，都坚持以弘扬民族文化为宗旨，竭诚为书画家服务，为顾客服务，童叟无欺，成为了一个繁荣中国传统书画的艺苑，被誉为“书画家之家”，成为了中国传统文化艺术面向世界的窗口。这期间，荣宝斋得到国家领导人和社会各界的亲切关怀。朱德、周恩来、陈毅、宋庆龄、郭沫若、彭德怀等领导同志和知名人士曾经或多次光临荣宝斋并题词，为一个老店光大民族文化事业给予了具体的指导和巨大的帮助。老一辈革命家薄一波勉励荣宝斋要“盛名之下更虚心”，不断开拓进取。郑必坚同志题赞荣宝斋为“文化功臣”。

展览和交流

多年来，荣宝斋还办了各种类型的展览和国际艺术交流活动，先后接待了丹麦女王马格丽特及亲王、日本前首相中曾根康弘、新加坡资政李光耀和法国驻华前大使毛磊等国际友人和嘉宾，增进了国际间的友谊和业务往来，成为中国传统文化艺术面向世界的窗口。

荣宝斋文房珍宝收藏颇丰：有明代的程君房的百子图墨，清代金漆五彩毫宫笔、宫廷用纸、水晶印泥盒等等，特别是藏有重4275克的田黄石，堪称世界之最。

 纸店的经营范围主要是三部分：一是书画用纸，以及各种扇面、装裱好的喜寿屏联等等；二是各种笔、墨、砚台、墨盒、水盂、印泥、镇尺、笔架等文房用具；三是代客订购书画篆刻家的商业作品，从中提成。

 荣宝斋在经营活动中注重书画珍品的收藏已形成一个优良的传统，有“民间故宫”之誉。多年来，无论古代珍品还是近现代名家之作，均有广泛收藏，其中包括：元代的吴镇、盛懋；明代“明四家”徐渭、陈道复、陈洪绶、董其昌；清代石涛、朱耷、王铎、“四王”、“扬州八家”；近现代虚谷、赵之谦、任伯年、吴昌硕、齐白石、张大千、傅抱石等书画精品。

 宝斋在多年的经营和收藏中，“以文会友”，与书画家们结下了翰墨情缘，是书画家信赖的朋友，是书画家与收藏家之间的桥梁。被视为“书画家之家”，多有佳话。曾在荣宝斋经营的现代著名书画家有：齐白石、黄宾虹、张大千、徐悲鸿、陈半丁、潘天寿、傅抱石、于非闇、何香凝、石鲁、赵望云、吴作人、李可染、叶浅予、李苦禅、黄胄、王雪涛、徐燕孙、吴光宇、胡佩衡、吴镜汀、谢稚柳、唐云、朱屺瞻、刘海粟、林散之、陆俨少、黎雄才、晓锦.等以及许多当代的著名书画家。

荣宝斋经营的书画艺术品和文房四宝均为中高档次，集名家名作于一堂，恪守“诚信为本、货真价实”，从而获得了社会的信赖和关怀。

荣宝斋新藏品

上世纪以来荣宝斋收藏范围有所增加，从历代名家收藏向近代更多名家拓展。

荣宝斋新记

(1950年)开创了传统雕版印刷术的新纪元，做出了世人瞩目的贡献。继承传统雕版印刷，发挥木版水印事业愈加成为荣宝斋核心性的业务和使命，她代代承传，可谓“活的文物”，延续着中国古老的文化，为发展传统技艺和新时代的精神文明做出了卓越的贡献。

世人称道

荣宝斋精湛的装裱、装帧和古旧破损字画修复技术为世人称道。多年来，荣宝斋的装裱艺人们以娴熟的技艺装裱和修复了大量的古今书画艺术品和名人墨迹，他们运用传统技术和经验与现代科学相结合有很多新的建树，使这门传统技艺生发了新的光彩。

荣宝斋是民间的博物馆，收藏名人书画和文房四宝精品。从20世纪50年代至今，收藏了许多元、明、清及近现代艺术珍品，其中有著名的米芾《苕溪诗》残部等国家一级文物，是北京收藏这类文物最为丰富的单位之一。

悠悠三百年的文化老店荣宝斋和中国传统文化艺术紧紧地连在一起，蕴含着深厚的传统文化精神和现代文明，它是全社会的财富，令人仰慕，在新中国成立后的几十年里，焕发着新的光彩。“荣宝斋”三个字和中国传统文化艺术紧紧地连在一起，蕴含着深厚的传统文化精神和现代文明，凝结着大家的关爱，它是全社会的财富。

荣宝斋将恪守“诚信为本”之信条，以“荣名为宝”竭诚为社会各界服务，努力弘扬中华民族先进文化，增进国内外文化艺术交流。

荣宝斋花卉画谱

 据有关史料所载，荣宝斋的前身是松竹斋，始建于清朝康熙十一年(公元1672年)，后于清光绪二十年(公元1894年)更名为荣宝斋，至今已有300多年的悠久历史。

创办者是一个浙江人，姓张，他最初是用其在京做官的俸银开办了一家小型南纸店。最初由书画篆刻家挂笔单(所谓笔单就是书画篆刻家们经过名家推荐，订出其作品出售的价格标准)，松竹斋代客订购，可以从中提成。同时挂笔单的书画篆刻家们又在该店购买纸张笔砚等各种用品、 使松竹斋一笔有很可观的稳定收入。那时琉璃厂内最出名之南纸店，首推松竹斋，因其承办官卷、官折而得名。盖专制承平时代，朝内衮衮诸公无所事事，乃于阅看外省各大吏呈递奏折时，挑剔其件中之破体字及与各种款式之不符者，以为尽心于国事也。大凡臣下呈递折件，字要工楷洪武正韵，尤当谨记本朝历代皇帝之庙讳，与天边皇、背旨、落地臣，种种之避忌。稍有疏忽，即被阅折大臣指出，轻则罚俸，重则降级，是以封疆大吏均皆引以为戒。故对于选用奏折，必须纯洁无疵者为上上品。琉璃厂松竹斋深知奏折关系本人前程者甚大，对于此事十分留心，每一白折必经十数人之手拣选而得，稍有微细之墨迹即打入残货推内，故其价比较他辅昂贵半倍有奇。凡售出者，绝无丝毫毛病，用主买去准可放心。因而各省疆吏，皆知松竹斋货物可靠，由此生意更见发达。

但是，松竹斋的店主毕竟是官宦之家，并不精谙于经商买卖之道。尤其是张家的后代不够争气，经营无方，加之1840年鸦片战争以后，中国的社会经济状况也每况愈下，原来顾客盈门的松竹斋此时竟也濒于破落，到了难以维持的境地。这时的店主人为了将这个信誉卓著的老店维持下去，特意聘请了当时广交京师名士的庄虎臣为经理，下决心弃旧图新、改变面貌。清光绪二十年(公元1894年)，将店名改为荣宝斋，取以文会友，荣名为宝之意，并请当时著名的大书法家陆润庠(清同治状元，曾任国子监祭酒)题写了荣宝斋的大字匾额。

随有时光的推移，业务领域的不断扩展，以后荣宝斋又以其绝技木板水印闻名中外。木板水印是中国特有的一种古老的手工印刷技术，用这种方法印制出来的中国画酷似原作，可以达到乱真的地步，这是当今任何印刷方法都无可与之相比的。荣宝斋用木板水印法制作过的《七十二候诗笺》、《二十四节令封套》等，鲁迅、郑振铎先生见后曾称它为琉璃厂诸笺肆中之白眉(即同类之间之杰出者一编者按)。

当年，就连齐白石老先生面对荣宝斋复制后的自己的作品，也难辨真伪。

荣宝斋的新匾系我国著名书法家郭沫若所书。

 荣宝斋特色：木板水印

概述

木板水印是中国特有的一种古老的手工印刷技术，用这种方法印制出来的中国画酷似原作，可以达到“乱真”的地步，鲁迅、郑振铎先生见后曾称它为琉璃厂诸笺肆中之“白眉”

据荣宝斋的老员工王新佳介绍，木版水印全部由手工操作，工艺过程极其繁缛、精细而艰辛，大致需要经过选稿、勾描、刻板、印刷、装裱这五道工序，每道工序的专家或职工无不以全力反映原作的笔墨形神为己任。完成一幅木版水印画作品，少则数月，多则数年。

其中刻版和勾描难度非常大,特别是刻版,总之木板水印的制作流程跟年画差不多,不过比年画精细的多.荣宝斋做的木板水印,是中国木板水印的最高水平,做的都是大名家的画，不是很懂画的人，是看不出真假的。家里挂一张，可以乱真。荣宝斋的木板水印,最便宜的要500元以上,稍微大一点的就过千元.

木版水印字画是一种复制工艺。它集绘画、雕刻和印刷为一体，根据水墨渗透原理显示笔触墨韵，既可用以创作体现自身特点的艺术作品，也可逼真地复制各类中国字画。

木版水印字画远在唐代，单色木版印刷已经具有相当水平。明末出现“饾版”、“拱花”等套色叠印，表明技术有了更大的进步。由于这项工艺始终基于手工进行，所以我国纯粹作为文化遗产予以继承和发展。从经济的角度来说，这是不惜工本的，但从取得的成果来说是巨大的。

荣宝斋介绍说，1896年，荣宝斋设“荣宝斋帖套作”机构，开创木版水印事业。开始时，只印刷些供文人雅士书写信札、吟诗作赋用的信笺、诗笺。最有名的作品是上世纪三十年代鲁迅、郑振铎主持印制的《北平笺谱》、《十竹斋笺谱》，前者只印了200部，后者翻刻了300部。荣宝斋的木版水印技术到1954年已经达到很高的水平，从印制小幅作品，发展到印制大幅作品；从印制纸本，发展到印制绢本。当时最大的问题是稿源问题。于是古画临摹工作也就自然而然地形成。解放后，荣宝斋从只能印大不盈尺的诗笺谱发展到能够复制大幅的画作。知名的作品有《奔马图》、《簪花侍女图》、《踏歌图》、《百花齐放》等。在这些复制品中，最著名的要数五代顾闳中的《韩熙载夜宴图》，由荣宝斋1959年筹划、1979年完成，制作历时8年，雕刻木版1667块，套印6000多次，使用了与原画完全相同的材料和珍贵颜料，标志雕版印刷术发展到了巅峰。它只印了30部。因此，木板水印有“下真迹一等”的美誉。

流传至今的中国历代书画真迹，璀璨动人，是我国人民无比珍贵的宝藏。如何收藏好、保护好、使用好这些稀世瑰宝是摆在我们面前的迫切而重要的任务，荣宝斋是最早觉醒认识到这一点的。从1954年荣宝斋临摹复制第一批古画起，至今已经半个多世纪，近百件古代书画瑰宝得以陆续复制问世，可称得上是‘前无古人’的辉煌业绩了。

2006年，荣宝斋的木板水印，进入第一批国家级非物质文化遗产

传世珍品：《韩熙载夜宴图》

在荣宝斋复制的众多作品中水平最高的，是被后世公认的木版水印的巅峰之作——《韩熙载夜宴图》。《韩熙载夜宴图》是我国古代工笔重彩人物画中的经典之作，也是五代南唐画家顾闳中的惟一传世之作，它描绘了五代南唐大臣韩熙载放纵不羁的夜生活。全画共分为“听乐、观舞、歇息、清吹、散宴”五部分。

荣宝斋为了印制这幅画，特制了最好的画绢，动用了石青、石绿、朱砂、赤金等矿物颜料和金属色，这幅作品印制内容之繁杂，水平之高，在我国雕版印刷史上都是绝无仅有的。韩熙载的胡髯细若游丝而又刚劲有力，需要四五块套版才能把胡髯繁简、虚实、浓淡的线条层次表现出来。单就仕女裙一处就需要56块套版加以印制。在它长达三米多的画卷上，共出现了这样的人物46个之多。衣着、布置、神态，无一不要求精确至极。此次复制从1959年开始筹划，到1979年完成，前后长达20年之久，除去“文革”耽误的时间，实际用时也有8年之巨。勾描、刻版共1667套，复制仅35幅！每幅需印刷8000余次，共计印刷近30万次。这些作品被故宫博物院定为“次真品”。

 荣宝斋淄博有限公司是北京荣宝斋在中国内地的首家分店，成立于2003年8月，固定资产2亿元;荣宝斋淄博有限公司位于淄博市张店区共青团西路62号。荣宝斋淄博有限公司下设荣宝斋淄博分店(古玩部、国画部、油画部)、荣宝斋书画古玩城、荣宝置业有限公司、荣兴物业管理有限公司。

荣宝斋淄博分店拥有经营管理和书画古玩专业人才及员工100余人，"以文兴商，以商养文"是荣宝斋淄博分店的发展战略;"好学、求精、开拓、协作"是企业的精神;荣宝斋的发展目标是发扬"荣宝斋"的品牌优势，依托淄博丰厚的历史文化底蕴及独特的人文资源优势，做大文化产业，在业界锻造一支一流的队伍，将荣宝斋淄博分店打造成国内一流的品牌店。

荣宝斋书画古玩城位于淄博标志性建筑荣宝斋大厦1-6层，毗邻淄博人民公园，总建筑面积近2万平方米，是全省规模最大、档次最高、设施完善、配套一流的专业艺术市场,它汇集了来自北京、福州、苏州、潍坊、青州、东营及淄博周边地市的160多家商铺，集古玩、玉器、奇石、字画及各类工艺品之大成,浓缩了各专业艺术市场之精华,并有北京荣宝斋数万艺术珍品做后盾,琳琅满目、绚丽多姿。荣宝斋书画古玩城一至二楼主营珠宝玉器、高档陶瓷、红木家具、陶硫工艺品;三至四楼主营字画、古玩等彰显魅力的艺术珍品;五楼为荣宝斋淄博分店书画古玩展览经营场所;六楼为拍卖大厅、多功能综合大厅。

淄博荣宝斋大厦是荣宝置业有限公司开发建设的第一个项目，也是中国传统文化与现代地产完美结合的一个典范工程。大厦占地15亩，总建筑面积45000平方米，地下两层，地上25层，主体高度达到80米，是淄博市的标志性建筑之一。荣兴置业将始终坚持文化地产的开发经营模式，植根于中国五千年的文明积淀中，传承荣宝斋的百年品质，努力做好与地产开发结合的文章，提升产品的文化品位，为开拓一种崭新的置业模式而努力工作!

淄博荣兴物业管理有限公司拥有员工47人，其中具有中级以上及技术等级证书的有10人。安置下岗职工38人，退伍军人7人，大学生自谋职业的2人，减轻了社会的就业负担，为社会安定做出了贡献。淄博荣兴物业管理有限公司秉承"以人为本、星级服务"的经营理念，严格遵循"业主至上、服务第一"的工作宗旨。针对"齐鲁艺术城"这样的文化商铺，制定出一整套人员培训和物业管理服务的新理念，给业主用户提供的服务是可知、可感、可辨、可验的，寓精诚服务于精细管理中，酿精彩生活于精心呵护间。这在淄博物业行业中也是领先的。"百尺竿头，更进一步，"淄博荣兴物业有限公司将以不懈的努力和百倍的干劲，为"荣宝斋"这个百年文化品牌增光添彩，打造一流的物业品牌。2006年荣宝斋大厦被评为市温馨大厦;2006消防安全工作先进单位;2007年荣宝斋大厦被评为山东省物业管理优秀大厦;2007消防安全工作先进单位。

 荣宝斋(上海)拍卖有限公司

荣宝斋，作为传承中华优秀文化的著名老字号企业，迄今已有339年历史，在中国文化发展史上占有重要地位。改革开放30多年来，荣宝斋逐渐转型为集书画经营、木版水印、拍卖、出版、教育为一体的综合性文化企业。荣宝斋(上海)拍卖有限公司即是其旗下的艺术品专业拍卖公司。荣宝斋和上海的渊源，可以追溯到80年前。1931年荣宝斋在河南中路开设分店，彼时生意兴隆，名噪一方。时隔80年，荣宝斋再次落子上海，这是企业与时俱进、不断进取的战略举措，是其作为中央直属企业积极响应中央号召，弘扬中华文化、努力建设社会主义文化强国的自觉行为。荣宝斋(上海)拍卖有限公司于2011年7月28日在上海成立，注册资金为1000万元人民币。主要经营范围是:法人、自然人委托的古今中外文化艺术品等各类商品的拍卖、以及展览展示服务、拍卖业务咨询服务。荣宝斋(上海)拍卖有限公司由荣宝斋党委书记、总经理马五一女士兼任法人代表、董事长，原北京荣宝拍卖公司总经理王一山先生出任总经理。

"来源最可靠，自律最严格"一直是荣宝斋坚持的经营理念。荣宝斋(上海)拍卖有限公司将秉承这一理念，以"诚实、信誉"为发展之本，以"公开、公平、公正"为原则，以"服务社会"为宗旨，贯彻精品拍卖路线，立足传统优势，全力打造行业一流、客户认可的书画经营主打品牌，同时，吸纳上海海派"海纳百川、兼容并蓄"的风骨，兼容并蓄，博采众家之长，逐步发展成为一个年利税超亿元的综合性文化服务企业，为艺术品收藏投资的持续繁荣，为艺术品交易流通市场的规范发展做出自己的贡献。

一个崭新的文化巨轮正在国际金融中心的江海交汇处乘风破浪、扬帆起航!

 Rong Baozhai has formed an excellent tradition of collecting precious paintings and calligraphy in its business activities, which is known as the "Folk Palace Museum". Over the years, both ancient treasures and modern masterpieces have been widely collected, including: Wuzhen and Shengjiao of the Yuan Dynasty; Xuwei, Chen Daofu, Chen Hongkuo and Dong Qichang of the Ming Dynasty, Shitao, Zhu Jin, Wang Duo, Four Kings and Eight Families of Yangzhou in the Qing Dynasty; Xugu, Zhao Zhiqian and Ren Bonian in the modern and contemporary times. Wu Changshuo, Qi Baishi, Zhang Daqian, Fu Baoshi and other fine works of painting and calligraphy.

In many years of operation and collection, Rong Baozhai has formed a friendship between calligraphers and painters. He is a trusted friend of calligraphers and painters and a bridge between calligraphers and painters and collectors. As a "home of painters and calligraphers", there are many good stories. The well-known modern painters and calligraphers who worked in Rongbaozhai include Qi Baishi, Huang Binhong, Zhang Daqian, Xu Beihong, Chen Banding, Pan Tianshou, Fu Baoshi, Yu Feiyin, He Xiangning, Shilu, Zhao Wangyun, Wu Zuoren, Li Keran, Ye Shaoyu, Li Kuchan, Huang Qian, Wang Xue Xue Xue, Xu Yansun, Wu Guangyu, Hu Peiheng, Wu Jingting, and so on. Xie Zhiliu, Tang Yun, Zhu Qizhan, Liu Haisu, Lin Sanzhi, Lu Lishao, Li Xiongcai, Xiaojin, and many other well-known contemporary painters and calligraphers.

Rong Baozhai's paintings and calligraphy works and the four treasures of the house are of medium and high grade. They collect famous masterpieces together and adhere to the principle of "honesty and truthfulness" so as to gain the trust and concern of the society.

Rong Baozhai's New Collections

Since the last century, the collection scope of Rongbao Zhai has increased, expanding from the collection of famous masters in past dynasties to more famous masters in modern times.

(1950) It opened a new era of traditional block printing and made remarkable contributions. Inheriting traditional engraving and printing and giving full play to the cause of woodblock watermarking have increasingly become the core business and mission of Rongbaozhai. It can be described as "living cultural relics" passed down from generation to generation, continuing the ancient Chinese culture and making outstanding contributions to the development of traditional skills and spiritual civilization in the new era.

Rongbao Chai's exquisite mounting, binding and repair techniques of old and damaged calligraphy and paintings are praised by the world. Over the years, Rong Baozhai's mounting artists have mounted and repaired a large number of ancient and modern paintings and calligraphy works and celebrities'ink marks with skillful techniques. They have made many new achievements by combining traditional technology and experience with modern science, which has made this traditional art produce new brilliance.

Rongbaozhai is a folk museum, which collects famous paintings and calligraphy and four treasures of literary works. From the 1950s to the present, many precious works of art in Yuan, Ming, Qing and modern times have been collected. Among them, the remnants of Mifu's Poetry of Tuixi and other national first-class cultural relics are among the most abundant units in Beijing for collecting such cultural relics.

Rong Baozhai, a 300-year-old cultural shop, is closely linked with traditional Chinese culture and art. It contains profound traditional cultural spirit and modern civilization. It is the wealth of the whole society and is admirable. In the decades after the founding of New China, it glows with new splendor. The three words "Rongbao Zhai" are closely linked with Chinese traditional culture and art. They contain profound traditional cultural spirit and modern civilization, and condense everyone's care. They are the wealth of the whole society.

Rong Baozhai will adhere to the principle of "honesty is the foundation", serve all sectors of society with "Rong Ming Bao", and strive to promote the advanced culture of the Chinese nation and promote cultural and artistic exchanges at home and abroad.

The business scope of the paper shop mainly consists of three parts: first, paper for painting and calligraphy, as well as various fans, mounted likes of longevity screen couplets and so on; second, various pens, ink, inkstone, ink cartridges, water cans, printing mud, town rulers, pen shelves and other stationery; third, the commercial works of bookmarkers ordered on behalf of customers, from which deducted.

According to the relevant historical data, Rong Bao Zhai, whose predecessor was Song Zhu Zhai, was founded in the eleventh year of Kangxi in the Qing Dynasty (A.D. 1672) and renamed Rong Bao Zhai in the twentieth year of Guangxu in the Qing Dynasty (A.D. 1894), has a long history of more than 300 years.

The founder was a Zhejiang native, surnamed Zhang, who initially opened a small Nan Paper Store with his salary money as an official in Beijing. Initially, the pen list was written by the calligrapher and seal Carver (the so-called pen list is the price standard for the sale of his works recommended by the famous calligrapher). Songzhuzhai's customer order can be made from it. At the same time, calligraphers and seal carvers who hang pen lists buy paper, pen and inkstone and other articles in the store, which makes Songzhuzhai a considerable stable income. At that time, Songzhuzhai, the most famous paper shop in Liulichang, was first promoted because it undertook official documents and official folding. During the period of autocratic inheritance of peacetime, the princes of the imperial court did nothing, but when they read the recitals presented by the major officials in other provinces, they criticized the broken characters and the inconsistencies with different styles, and thought that they were devoted to national affairs. All ministers submit folded copies with the words "Gongkai Hongwu Zhengyun". In particular, we should keep in mind the taboos of the temples of the emperors of the past dynasties, and avoid all kinds of taboos with the emperors at the horizon, against the will and landing ministers. A slight negligence, that is, the minister pointed out that the lighter the penalty, the heavier the demotion, is based on the feudal officials are taken as a warning. Therefore, for the selection of memorials, we must be pure and flawless for the top quality. Song Zhuzhai, Liulichang, knows that memorials have a great bearing on his future. He is very careful about this matter. Every discount must be picked up by more than ten people. A slight trace of ink will be pushed into the scraps. Therefore, his price is half as expensive as that of his assistant. Every seller has absolutely no faults and can be assured to buy with the owner. As a result, all provincial officials know that Songzhuzhai goods are reliable, so business is more developed.

However, the shopkeeper of Songzhuzhai is an official family after all, and he is not skilled in business. In particular, the descendants of the Zhang family are not competitive enough and have no way to manage them. In addition, after the Opium War in 1840, China's social and economic situation has deteriorated. At this time, Song Zhuzhai, whose customers were so busy, was on the verge of collapse that it was difficult to maintain. At that time, in order to maintain the prestigious old shop, the shopkeeper specially hired Zhuanghuchen, who was a famous scholar in Guangjiao, to be the manager, and made up his mind to abandon the old and make a new look. In the twentieth year of Guangxu in the Qing Dynasty (1894 AD), the name of the shop was changed to Rongbaozhai, which was named Baozhi by Wen Huiyou. Lu Runxuan, a famous calligrapher at that time, was asked to inscribe the large inscription of Rongbaozhai.

With the passage of time and the continuous expansion of business areas, Rongbao Chai is also famous for its stunning wooden watermarking at home and abroad. Wood watermarking is an ancient handmade printing technology peculiar to China. The Chinese paintings printed in this way resemble the original works and can reach the level of chaos and authenticity, which can not be compared with any printing methods nowadays. Rong Baozhai's "Seventy-two Hours Poetry Paper" and "Twenty-four Seasons Seal Envelope" which were made by wood watermarking method were called "White Eyebrows" by Lu Xun and Zheng Zhenduo after they saw them.

At that time, even Mr. Qi Baishi could hardly distinguish the true from the false in the face of his own works copied by Rong Baozhai.

The new plaque of Rongbaozhai is written by Guo Moruo, a famous Chinese calligrapher.